Roc Trivia Circuit
Genessee Brewery x Game Nite Roc
Advertising designed for Game Night Roc’s Trivia Circuit. The year-long event was sponsored by Genesee Brewery and hosted by multiple bars and restaurants around Rochester. The logo for the event consisted of an illustration of the announcer/ owner of Game Night Roc, drawing inspiration from the classic Genny Ruby Red Kolsch “Captain” design.
When designing the branding around events for Game Night Roc, the intent is to convey a sense of excitement and play while utilizing shapes and colors that draw inspiration from classic board games.
The poster was designed to be placed across town at all participating restaurants to promote the Roc City Trivia events. It was designed for advertising on social media as well. This project builds on the preexisting branding designed for Game Night Roc in the past.
These are shirts designed for the Roc Trivia Circuit sponsored by Genesee Brewery. This design continued the branding established by the main poster advertising the event.
Originally, Genesee was only going to get one-color shirts made. They could not decide whether to get a light or dark shirt. To help mediate the issue, I did two slightly different designs so they could work on either shirt style and still be readable. Genessee Brewery liked the design so much that they ordered a bunch in each color.
These shirts were initially only to be given out to employees who worked the events and winners of each stop of the circuit. Eventually, they ordered more to sell them.
